Small Businesses Get Lesson In Marketing From Facebook

Facebook Inc. came to the city Friday afternoon to give small business owners a crash course in marketing on the social media platform.

More than 450 people attended the free conference at the Omni Hotel, part of a nationwide small business tour by the social media giant. It was the company’s first stop in Connecticut.

No business is too small to be on Facebook, said Janelle Mungo, events and promotions manager for Facebook Small Business. Ads begin at $5 a piece and can be targeted with extreme precision based on a user’s location, age and interests.

“You can get right into the page of the exact costumer you are looking for and you can do it with very little money,” Mungo said.

Joyce-Lyn Altieri, owner of Flair for Hair, a hair salon in North Haven, said her business is already active on Facebook, but she wanted to learn more to really “dive in.” Altieri has owned the business for 26 years and said she’s gradually moved her advertising online.

People used to find her business through the newspaper or by driving by, but increasingly it’s been Facebook, Instagram and Yelp. Her stylists each have Facebook and Instagram accounts they use to post pictures of the cuts they give.

Janice Barsalou of Wallingford runs her own bookkeeping and business consulting outfit, JRB Bookkeeping Service. She said she came to learn more about how to sell a service, not a product, on Facebook.