If you want to watch Floyd Mayweather Jr. take on Conor McGregor on August 26, it’ll cost you $89.95 to order the fight on Showtime pay-per-view in standard definition and $99.95 in high definition, per Los Angeles Times’ reporter Lance Pugmire.
One hundred bucks may sound a little steep to fans who are used to paying between $60 and $70 for PPV fights, but this is the same price HBO and Showtime charged to order Mayweather’s May 2015 clash with Manny Pacquiao.
Critics will argue that was a legitimate boxing match, while the McGregor bout is more of a spectacle than a fight. There’s some truth to that, but we also can’t ignore the obvious fan interest. Some are predicting the fight will generate as many as 5 million PPV buys.
If that number comes to fruition and 75 percent of the buys are in HD with the other quarter in SD, the fight will generate a staggering $487.5 million in pay-per-view revenue alone. That’s not counting licensing, advertising, attendance, and gate.
Mind you, these numbers could go higher after the promotional world tour is finished. Mayweather and McGregor will embark on a four-city tour that begins on Tuesday in Los Angeles at the Staples Center. The tour will also go to Toronto, New York, and London. Anyone who is familiar with McGregor’s gift of gab and elite-level trash talking knows he has the ability to raise interest in anything he does.
This fight, while already popular, will be no different.
The press conferences will be streamed live on Showtime Sports YouTube Channel, Showtime Boxing Facebook Page, CBSSports.com, UFC.com And UFC Fight Pass. With the fight only six weeks away, expect the hype train to be shifted into high gear.