ANP gears up for ‘new’ Negros Trade Fair

THE Association of Negros Producers (ANP) is gearing up for the upcoming Negros Trade Fair positioned to showcase innovative yet truly Negros products.

About 80 participating enterprises in Negros Occidental attended the exhibitors’ briefing at the Benjamin Hall in Bacolod City on Wednesday, June 28.

Ynez Reyes, event coordinator and secretariat supervisor, said they were updated on the marketing promotion initiatives and other things they need to prepare for the event.

Themed “Food for Thought,” this year’s trade fair will be held at the Glorietta Activity Center in Makati City on September 26 to October 1.

The event will highlight various sectors like furniture and furnishing, gifts, house and décor, fashion, garments and accessories, natural and organic, and food.

“We want to make sure that everything is in order,” Reyes said, adding that ANP is optimistic to make the event more successful this year by attracting more people, generating more sales, and acquiring better market positions for the local products.

The Arima, or the opening night, will promote locally-produced products and ingredients used by local chefs. Themed “Homegrown,” it will again feature Negrense chefs like Margarita Flores and JP Anglo, among others.

Aside from tourism booths, the Negros Trade Fair will also showcase the products of this year’s Bulawan awardees in collaboration with the Department of Trade and Industry.

Catherine Cusi-Lobaton, event chairperson, earlier said the ANP is working on rebranding or creating a new look for 2017 Negros Trade Fair by offering products that are different from the previous years.

Cusi-Lobaton said Negrense producers are being challenged to produce and present “something new” to the taste of the market.

“We want to rebrand the event, the look of the whole fair, including the layout and set-up,” Cusi-Lobaton said.

She added that participating-entrepreneurs are urged to really develop better products and improve visual presentation like packaging. (EPN/With reports from PNA)