Announces DigitalXChange ’17, its First Annual User Conference

Applause, the
global leader in market insights, user feedback and digital testing
announced today that it will host its first annual DigitalXChange
user conference, October 24, at the Park Central Hotel in San
Francisco. The one-day event will feature visionary keynotes, real-world
success stories and valuable networking with peers from leading
companies. Attendees will get an inside look at the current and future
leaders in digital experience along with the tools and best practices to
ensure a successful brand in the digital world.

Don’t miss out.
today and take advantage of the early bird special. Visit

Top brands from around the world use Applause to deliver high-quality
digital experiences to their customers. These businesses will bring
their wealth of knowledge and expertise to DigitalXChange. Participating
in panel discussions and individual speaking sessions, these
organizations will explain how they build the digital properties that
their customers demand with the intuitiveness they have come to expect.

“Digital experience has become synonymous with customer experience,”
said Charlie Ungashick, CMO for Applause. “Advances in technology have
brought about new ways for brands and individuals to interact with each
other. Consumers expect all facets of their brand experience to flow
smoothly and seamlessly, regardless of the channel or platform they are
using. This conference gives the world’s top brands a stage to engage
and educate their peers on the advantages of communities to drive
software innovation.”

Businesses have realized they can no longer rely on traditional
differentiators, and instead are focusing on customer experiences to
make their solutions stand out. DigitalXChange will expand on this idea
of customer-centricity, and attendees will learn about the latest
mega-trends and their impact on business, consumerization and software
design and development. Presentations will also provide insight on how
companies can take testing from the lab to the real world to create an
agile testing environment and improve software quality.

Other topics that will be discussed at DigitalXChange include:

  • Best practices to drive software quality and agile development
  • Future application design trends, such as artificial intelligence,
    bots, virtual reality and augmented reality
  • Real-world success stories in mobile and e-commerce
  • Omni-channel customer experiences
  • Physical and digital Internet of Things (IoT) software development

About Applause

Applause empowers leading brands to deliver flawless digital experiences
for their customers on any device, in every location. The company’s
market insights, user feedback and digital testing solutions enable
businesses to delight customers, drive topline revenue and innovate

Applause ensures digital experience quality for websites, mobile apps,
IoT products and in-store interactions in a way no other approach can –
through its technology platform and managed global community of over
300,000 professional and on-demand testers. Only real people on real
devices in real locations can provide the real issues and feedback that
brands need to deliver great digital customer experiences. You can’t
hire, outsource or automate the increasingly converged digital-physical
experience that defines real customer interaction, but you can replicate
it with the crowdsourced approach provided by Applause.

Thousands of companies of every size – including Google, FOX, Nike, BMW,
PayPal and Slack – rely on Applause to dramatically decrease both the
time and the costs of delivering great digital experiences for their
customers. Learn more at